In the midst of the Drake and Kendrick Lamar feud, I had the opportunity to collaborate with a local Chinese restaurant on a music video that played off a line in Kendrick's song mentioning them.
To generate some buzz, I reached out to the Toronto Star, BlogTO, and some local influencers. The video of us dancing went viral getting a reaction from Akademiks, a post on XXL Magazine, and shoutouts from hip hop Instagram pages like @Rap and @Bars. On Twitter alone, the news coverage itself reached over 30 million views! The whole project, from the initial idea to the official music video release, came together in 72 hours.
